New York Knicks Forward Lance Thomas Launches SlangMagic E-Commerce…

NEW YORK (PRWEB)October 17, 2018

New York Knicks Forward and Creator of SlangMagic, Lance Thomas announces the launch of his new e-commerce shop to feature unisex fishing apparel, gear, and accessories. The announcement comes along with a SlangMagic social media contest for purchasers who post a photo in their SlangMagic merchandise and tag the official Instagram to win a chance to meet Lance at a secret location.

The Fall line of unisex fishing apparel was created and developed by Thomas after receiving multiple inquiries from Instagram followers seeking to purchase SlangMagic fishing team apparel and gear. The Fall line will include: Premium Cotton Short Sleeve Logo T-Shirts, Poly-Cotton Crew Neck Long Sleeve Performance T-Shirts, Filament Polyester with Fleece inside Hoodies, Heavyweight Brushed Cotton Cap, Lightweight Cotton Twill Snapback, Face Buff, Towels, as well as SlangMagic Custom Fishing Rods designed in partnership with Connley Fishing. The Winter 2018-19 additions will include Filament Polyester with Fleece inside Neon Hoodies and Team Long Sleeve Jerseys. Apparel prices range from $16 -$65. Customers will also be able to purchase an autographed postcard with each transaction for an additional fee of $10. Part proceeds from those purchases will be donated to New Heights Youth, a non-profit youth organization which Lance is a Board Director and Alumni Ambassador of.

The launch of the e-commerce shop on October 15, 2018 comes as an extension to the official SlangMagic website which launched on May 2, 2018, and was created in partnership with website publishing platform Squarespace, a signature marketing partner for the New York Knicks, which includes becoming the New York Knicks’ first jersey sponsor. Other website features include becoming a SlangMagic fishing team Junior Brand Ambassador, videos from competitions, photos, and SlangMagic fishing team tournament schedule.

The official SlangMagic shop can be found at Contest rules can be found on Lance Thomas official Instagram and at the official SlangMagic Instagram All media inquiries please contact Marissa Hoffmann at


A recognizable face, as #42 on the New York Knicks, Lance Thomas has been an avid fisher for over 10 years, moving into the offshore circuit five years ago. A true story of a 6’8” kid from Brooklyn who, once upon a time, could have never dreamt that fishing would become his favorite pastime has now been able to accomplish catching a 183-pound yellowfin tuna fish, and is one of the youngest pro-athletes on record to obtain his OUPV and Master 100 Gross Ton Sea Captain’s license. Lance has cast a wide net, morphing his natural-born competitiveness into an ambitious team of skilled offshore fishermen and a unique fishing brand comprised of clothing, gear, charity events and young ambassadors to create: SlangMagic.

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